10 modern marketing facts
10 modern marketing facts:
"James Cherkoff writes about 10 modern marketing facts:
1. The consumer is in control.
'We need to embrace the urgent implications of consumer control.' Jim Stengel, Global Marketing Officer, Procter & Gamble
2. The consumer is sceptical and increasingly resistant to advertising.
“In the US 69 per cent of consumers are interested in products and services that allow them to block, skip or opt out of advertising and marketing messages.” Yanklevich Partners
3. Media fragmentation is pervasive.
'The average British internet user now spends 164 minutes online each day for personal use, compared to 148 minutes spent watching TV'. March 2006
4. Mass markets are being replaced by niche markets.
“McDonalds global head of marketing, Larry Light, has declared that mass marketing no longer works. Furthermore, Light goes onto declare, 'the end of brand positioning as we know it”. Advertising Age, June 16th, 2004
5. Corporate executives are under greater levels of scrutiny.
“As ever, the debate in t"
"James Cherkoff writes about 10 modern marketing facts:
1. The consumer is in control.
'We need to embrace the urgent implications of consumer control.' Jim Stengel, Global Marketing Officer, Procter & Gamble
2. The consumer is sceptical and increasingly resistant to advertising.
“In the US 69 per cent of consumers are interested in products and services that allow them to block, skip or opt out of advertising and marketing messages.” Yanklevich Partners
3. Media fragmentation is pervasive.
'The average British internet user now spends 164 minutes online each day for personal use, compared to 148 minutes spent watching TV'. March 2006
4. Mass markets are being replaced by niche markets.
“McDonalds global head of marketing, Larry Light, has declared that mass marketing no longer works. Furthermore, Light goes onto declare, 'the end of brand positioning as we know it”. Advertising Age, June 16th, 2004
5. Corporate executives are under greater levels of scrutiny.
“As ever, the debate in t"
posted by Saverio Cuoghi at 11:34 AM
1 Comments:
Gotcha! Thought you would make it, but I got you.
I found your private blog, copying and pasting text on mkting! Great idea.
Can we promote your blog among other friends, clients and partners?
I hope so.
Did you know most of the entrepreneurs of the Community created a Blog which is called DONNEON. Go and see it.
I see you stopped posting a while ago! How comes? Too busy or too tired? I hope you check your comments now and then.
Try to guess who I am, in the meanwhile.
All the best
Post a Comment
<< Home